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Dear Mr Marsh and whoever this may concern,
For some time it has been my belief that Winifred West Schools and consequently Sturt did not articulate the entity’s purpose (AKA Mission) and when I expressed this to someone responding to my online publication MAKINGutopia – https://sturtstuffutopia.blogspot.com/p/the-long-read.html – I found to be so. Well perhaps not quite so as you might argue given what is on the FRENSHAMwebsite that is offered up as a ‘Strategic Plan’.
What this offering is in the world of the hard-nosed MARKETINGworld just does not pass the PUBtest! It might well find acceptance in the world that public servants dwell within given that it, when required, will provide a diligent functionary an opportunity to ‘mine it’ for a ‘form of words’ that will get them and their Oberführer out of trouble. Apart from that, I submit that what I’ve come to know as STRATEGICpurposefulness is entirely missing.
My experience regarding all this and working with EFFECTIVEmarketers is that unless the overarching FUNDAMENTALpurpose can be expressed in less than 20words – my number is 11 – an operation has no chance of effectively articulating what its purpose is; why it is relevant; or how it intends to deliver on its raison d’etre, etc.
Typically, shareholders and Communities of Ownership and Interest (COI) demand this level of accountability. That the FRENSHAMfiefdom does not appear to be aware of their accountability and that does not bode well for all those who have whatever invested in the operation – financially, culturally, socially, opportunity .
The FRENSHAMgovernors in arriving at their STURTdetermination the determination bears all the hallmarks of it being arrived at in THEdark and well away from Sturt’s COI and concerningly within a STRATEGICvacuum. Given my current relative remoteness it is entirely possible that I misrepresent the situation. Should that be the case I would welcome your advice to the contrary view you entertain so that I might, with your permission of course, publish it in my online publication and in my pending HARDcopy publication.
Yours sincerely,
Ray Norman
Sturt Alumni, Cultural Producer, Cultural Geographer & Researcher
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